Greg Hall

We first met Easthampton-based singer-songwriter Greg Hall in 2024 and felt that there was an instant connection between the approach to his artistic medium and the way that we love to design beer recipes as well as collaborate with all sorts of artists and artisans. In our discussion about storytelling, oral traditions, folk music, and how those all intersect with modern audiences and popular culture, it was clear that Greg puts an incredible amount of thought into his art and is a true student of the form as well as an advocate for roots music.

We wanted to share a little bit more about this ongoing dialogue we’ve been having as well as exploring Greg’s songwriting process and learning a little bit about the stories behind the soulful, thoughtful songs that made it onto Birds & Roses, his latest EP.